Useful starting ranges
A focused, professionally designed lead-generation site can begin around $4,500.
A custom growth website commonly begins around $9,500 when it includes deeper discovery, unique UX, integrations, content migration, and conversion tracking.
WooCommerce and platform work often begins around $16,500–$28,000 because transaction paths, operational integrations, and technical risk require more design and QA.
What changes the price
The number of distinct page templates matters more than the raw page count.
Content strategy, copywriting, and migration can become significant workstreams.
Custom integrations and business logic need discovery, edge-case planning, security, and support.
More stakeholders increase review and coordination complexity.
Legacy code and unclear ownership create risk that responsible teams must investigate.
Why the cheapest quote is not always cheaper
A low proposal may exclude strategy, content handling, accessibility, analytics, performance, QA, documentation, or post-launch support.
Compare assumptions and deliverables rather than totals alone. Ask who makes the decisions, how changes are controlled, what is tested, and what happens after launch.
The better budgeting question
Instead of asking what a website costs in isolation, ask what the website must change for the business and what failure would cost. That produces a more useful scope—and makes it easier to distinguish essential investment from decorative work.